Service ecommerce
An e-commerce platform focused on selling internet services in a new agentless experience.
Highlights
Goal
Simplify and streamline the online process of contracting internet service, making it fully agentless.
Process
Redesigned and optimized the user flow, reducing the number of steps, improving clarity, and integrating a payment option for a seamless experience.
Outcome
Increased conversion rates, reduced drop-offs, and improved user satisfaction by making the process faster and more intuitive.
Coverage check
Before anything else, users can quickly see if the service is available in their area and wasting no time!
Basic contact info
We keep it simple: just the essentials to continue, plus a way to follow up in case they don't complete the process.
Aditional location info
Users can add building numbers, floors, or landmarks to ensure technicians find their location.
Payment gateway
Whith a built-in payment option, a faster, more convenient way to complete the process.
Next steps
What happens next? Users get a clear summary of what to expect after signing up, keeping them informed and reassured.
Project Details
2023-2024Background
Users previously had to complete the process with the help of agents, leading to friction and abandonment.
What problem did you aim to solve?
The contracting process was complex, time-consuming, and lacked an easy way to complete payments online.
Who was the user?
Customers looking to sign up for internet services online.
What challenges did you have?
Reducing perceived complexity, ensuring trust in the agentless process, and integrating secure payment options.
My Role
UX Designer
Activities
User flow analysis, wireframing, prototyping, usability testing, and payment integration.
Results
What was the outcome?
Increased conversion rates, reduced drop-offs, and improved user satisfaction by making the process faster and more intuitive.
How did the solution change the game?
A streamlined three-step process with clear guidance, fewer friction points, and built-in payment options.
What did you learn from working on this experience?
Simplification and transparency are key to reducing drop-offs in high-commitment online processes.